Developing Your Marketing Mindset: Real-World Lessons from Hospitality

You should have a marketing mindset. Everyone should.

Developing Your Marketing Mindset: Real-World Lessons from Hospitality invites readers to see marketing not as pushing products, but as creating meaningful connections.

Written by award-winning hospitality marketing strategist and Boston University professor Leora Halpern Lanz, this book draws on decades of industry and classroom experience to share real-world lessons for anyone—leaders, entrepreneurs, employees, students—who wants to think more strategically and act more purposefully, whether or not “marketing” is in their title.

Through compelling examples and mini case studies, Leora shows how the principles of hospitality—anticipating needs, personalizing experiences, and building community—can elevate brands, inspire teams, and deepen loyalty. Readers gain tools to communicate with empathy, embed wellness, sustainability, and community into their work, and turn business goals into lasting human connection.

A free bonus chapter, Marketing with Meaning, available at leoralanz.com (beginning September 15, 2025), demonstrates how conscious marketing drives profit and trust in any industry. This is marketing with intention—and with hospitality at its heart.

Perfect for communicators, marketers, hospitality professionals, and service-driven leaders—anyone who believes there’s more to marketing than just metrics. Everyone should have a marketing mindset.

This future classic belongs on the same shelf as Setting the Table and Unreasonable Hospitality.