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Physical Books

Protect and Provide (Paperback)

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Price: US$34.95

This book is NOT for self-centred people, managers and companies focused on selling more insurance products.

You are villains.

This is for the heroes in the insurance industry. Those truly committed to protecting their customers. Those investing in their relationships and taking responsibility for ensuring customers and loved ones will be provided for. Those more committed to educating and understanding than they are to selling and commission. Those that chase financial success through the good they do for others.

This is the customer centric way. It’s not the easy or the quick way. But for those committed to the Protect and Provide Pledge, it is the best way. And 20 years of consulting in over 25 countries has proven it's the most profitable way.

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Description

This book is NOT for self-centred people, managers and companies focused on selling more insurance products.

You are villains.

This is for the heroes in the insurance industry. Those truly committed to protecting their customers. Those investing in their relationships and taking responsibility for ensuring customers and loved ones will be provided for. Those more committed to educating and understanding than they are to selling and commission. Those that chase financial success through the good they do for others.

This is the customer centric way. It’s not the easy or the quick way. But for those committed to the Protect and Provide Pledge, it is the best way.

And 20 years of consulting in over 25 countries has proven it's the most profitable way.

Protect and Provide will challenge every aspect of the way you sell insurance. You'll learn everything you need to know (and ask), to transform selling insurance products into helping people buy the right cover. You'll throw away the "pitch" and commit to insurance conversations that motivate the right decisions. You'll learn how to ethically influence people without advice and without the need for hard closes and objection handling.

This is your guide to personal and financial success in the insurance industry.

Insurance hero or villain?

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Reviews
DougG

Reviewed on 14th Nov 2024

Dean is a great sales leader and advocate of customer experience as a ...

Dean is a great sales leader and advocate of customer experience as a competitive differentiator. Must read for anyone interested in growing their business and sustaining their competitive advantage

Amazon Customer

Reviewed on 14th Nov 2024

"How to" engage in a customer centric protect conversation

I've worked with the industry for years and this is must have read - the number of specific strategies, tips, ideas and real world examples makes this a "how to" reference book for engaging in a customer-centric protect conversation.

Amazon Customer

Reviewed on 14th Nov 2024

Easy to read and to implement

Some really great selling strategies which will have you increasing your client book in no time.

Amazon Customer

Reviewed on 14th Nov 2024

An Essential Read For All Insurance Industry Professionals

An excellent book and essential reading for every insurance industry professional. Having worked with insurance agents and brokers across the globe, the sales advice and guidance in this book clearly has global resonance. An excellent insight into sales people's mindset and a comprehensive list of strategies to help you "trigger concern" and "promote value" - selling essentials that you need to master to be a success in this industry .... or any industry for that matter. I recommend all insurance business leaders acquire this book for their sales teams.

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